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Personal branding
People who are well known for their personal success have made use of the Personal Branding concept. This “unique YOU identity” is a revolutionary way of approaching your career or business to make it stand out from the rest. It is a method for clarifying and conveying the qualities that make you special. It is a way of using your special qualities to differentiate yourself from your peers and competitors and to quickly and effectively increase your success.
How does it work ?
Personal branding is achieved through interviews, exercises, studies and projection techniques. By identifying and clarifying your vision, your aims, your values, your concerns and your objectives, and aligning them in a consistent, authentic way, you will be able to develop a clear picture of your unique “promise of value”. By rendering this unique, and positioning it to make it visible to your targets, you will be able to highlight your difference.
The three phases of the process
During the Extraction phase, you will uncover your "promise of value”. This is the longest phase. It is the one that will require you to seriously think about what makes you unique. It is the most important phase, because it is the one that will reveal the core that you will use to build your identity.
In the Development phase, you will utilise the strategy that will enable you to reach your objectives by maximising your visibility among your target audience.
During the Expression phase, you will align your identity environment (i.e., all that you are and all that surrounds you) with your unique overall identity.
Who will benefit?
 Personal Branding is the answer for you if you wish to:
 get noticed among your colleagues and competitors,
pick and choose your clients and assignments,
Achieve your goals,
Ask for a higher salary or fees, ...
Whether you are a manager, an entrepreneur or an executive, the best way of ensuring your success and achieving your goals is to differentiate yourself from those around you.
  Agnès van Rhijn has been certified a "Brand Strategist"
by Reach Communications, the world leader in
Personal Branding. She is highly enthusiastic about
this innovative, motivating process, and she will help
you build and promote the unique brand called YOU!
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